An abstract of this book is presented one of the most important elements and concepts of influential factors in the modern marketing procedure. The author has explained the process of a successful marketing by referring to reliable sources in the field of business and management and opinions of prominent theorists.
Marketing is beyond sales, and more importantly, it is knowing and understanding the customer in such a way that the goods and services offered are exactly suitable for the customer’s needs.

In this process, concepts such as need, want, demand, commodity, transaction, exchange, market, and marketing must be explained precisely, and after that, a strategic plan is formulated by drawing goals, and the process of marketing management begins.

For example, General Electric Company, the author has examined the important elements of marketing and in addition has explained topics such as market segmentation, competitive marketing policy and influencing factors in the marketing process.

According to the author belief, sellers of raw materials, intermediaries and brokers, physical distribution units, marketing service agencies, financial institutions, customers, competitors, communities and audience environments in terms of economics, technology and politics, as well as the international trade system, are the most important influential elements. It is in the marketing process that confronts us with a set of challenges and opportunities. And according to these elements, the author has provided solutions for successful marketing in the book (marketing capabilities on exports).